You don't need another website.
You need someone who actually gets what you do.
THEN BUILDS IT.
Most designers hand you a template and call it custom.
I sit with you, dig into your business, and build something that makes your dream clients think: “This is exactly who I’ve been looking for.”
And with AI woven into my process? We move faster, think bigger, and go deeper than you thought possible.
Why Indruk hits different
The Full-Picture Diagnosis
Most designers build what you ask for.
I build what you actually need.
Before I touch a single page, I look at your whole business: website, systems, workflows, offers… and tell you exactly where the gap is. Because sometimes what looks like a website problem is actually a systems problem. I can identify this for you. And I can fix both.
Real Co-Creation
(Not Just a Form to Fill Out)
You’ve probably filled out a client onboarding questionnaire and then watched someone build something that had nothing to do with your answers.
That’s not how this works.
My process is a genuine conversation. I hold space for you to think out loud, change your mind, and land on what’s actually true about your business.
The website that comes out the other side? It sounds like you because it came from you.
AI as Your Superpower
(Not a Shortcut)
Here’s what nobody in my industry is saying out loud: AI, used well, doesn’t make websites feel robotic. It makes them feel more like you.
I use AI tools to analyze what your best clients actually say about you, find the words that convert, and build systems that run while you sleep. The result is a website and backend that used to take 6 months and a team. Now it takes weeks. And it’s better.
You get the superpower. I handle the tech.
Indruk. It’s a Dutch word that means impression.
I chose it deliberately because that’s exactly what I help you do – make your impression.
I started this business for the same reason you probably started yours: freedom. Freedom to do work that matters, to be present for my family, and to build something I’m genuinely proud of. That shared understanding isn’t just background noise. It shapes everything about how I work with you.
Here’s what I’ve learned after years of doing this…
Most business owners don’t need more information. They need someone to sit with them in the overwhelm, help them see clearly, and then actually do the thing alongside them.
That’s what I do.
When you work with me, you get my full attention – not a ticket in a queue, not a weekly check-in with someone who half-remembers your project. You get someone who has genuinely thought about your business, noticed the thing you didn’t mention, and already started solving it.
If you want to understand every piece of what we’ve built together, I’m here for it! Looms, walkthroughs, all of it. And if you’d rather just hand it off and never think about it again, that works too. Some of my clients want ongoing support and we build that relationship over time. Others want to know exactly how everything works so they can run with it. No gatekeeping, no making myself indispensable.
Either way is completely fine with me. What matters most is that you feel comfortable, confident, and genuinely taken care of — however that looks for you.
When you’re ready, there are a few ways we can work together – from focused sprints to ongoing partnership — all built around what your business actually needs right now.
Feeling Overwhelmed by Your Website? Let’s Reset Things.
Testimonials
Don’t take my word for it. Here’s what it’s actually like to work together.
If you need someone for your website (Squarespace, WordPress, Wix), I highly recommend Kate Rolland. She’s making all my wishes come true with my new website!
I recommended her to two friends and they love her as well!!! AND for one of them, she even did work in German! If you need a trustworthy, quick and efficient designer with an amazing eye for details, Kate is your girl!
– Jenny Schleuter
Working with Kate was such a great experience. From the beginning, her communication and support were excellent—I never once felt overwhelmed or like I was in over my head. Even though I came into the project a bit unprepared, Kate guided me through it with patience and clarity. It became a really helpful learning experience for me, and I always felt confident moving forward because of how she interacted with me. Honestly, people need to know how skilled and supportive she is. I’m so grateful for the entire process and wouldn’t hesitate to work with her again.
– Rachel Robertson
My experience working with Kate Rolland has been absolutely amazing. I approached Kate with a need for funnel and webinar templates for my team. What I loved about her is that she actively listened to what I actually needed. She went above and beyond every step of the way and her turnaround time was phenomenal. I have referred her to so many people! If you are looking for someone to have in “your back pocket”, Kate is your girl. I am so incredibly grateful for her.
– Heather Chauvin
Working with Kate Rolland was an absolute pleasure! Her expertise in web design truly shines through in the exceptional template she created for my home page. It was a great starting ground for me since I get stuck and have no idea what to do next. She even went above and beyond, learning the website operating system that I use, as it is not a common one.
Her questionnaire was very detailed and her commitment to understanding my vision ensured that the final product exceeded my expectations.
– Tina Huynh
Working with Kate was a complete pleasure. We worked together on a complete web redesign for my author site. There was a lot of content to juggle and Kate did it all with the utmost patience and grace! Highly recommend!
– Joan Gelfand
It was the most easy and smooth experience to work with Kate.
She is super organized and makes it super simple to provide her with every information needed to create a stunning sales page.
You can tell that she thinks in-depth about the customer experience and has everything broken down into simple steps.
I’m super happy with the sales page she designed for me and will definitely hire her in the future for other projects.
If you’re looking for a creative mind that understand what kind of page you want to have with an easy process to it, You’ve found it right here!
– Sarah Currle
Get started now
No pressure, no pitch — just a real conversation about where you are and help figure out what you actually need.
